Also known as: Emerging Technologies Managers, Digital Managers
Role: CDOs propose and manage digitization projects that align with the museum's digital strategy, ranging from basic tasks (e.g., introducing WiFi) to innovative initiatives.
How We Engage Them Personally
🎯 Personal Goals:
- Be a digital trailblazer: They want to implement innovative digital strategies to show museums can be modern and forward-thinking.
- Achieve organizational impact: They seek projects that align with the museum’s goals, such as expanding audience reach and enhancing engagement.
- Elevate digital as a core function: Many CDOs are passionate about making digital a central part of the museum’s strategy.
😬 Personal Challenges:
- Endless project management: Many fear projects will become unmanageable.
- Low-impact initiatives: They want to avoid initiatives perceived as one-offs with unclear ROI.
- Balancing expectations: They struggle to meet curator demands while ensuring user relevance.
- Resistance to change: CDOs often face internal pushback from traditionalists resistant to digital transformation.
How We Help Them Convince Their Superiors
🎯 Museum’s Digital Goals:
- Enhance engagement: Implement digital tools that exceed current audience engagement metrics, compared to platforms like social media.
- Achieve strategic goals: Projects must help the museum fulfill broader objectives like engaging younger audiences, increasing accessibility, and showcasing more of the collection.
✅ Key Decision-Making Criteria:
- Impact on engagement: Does the tool meaningfully enhance audience interaction, especially versus social media platforms?
- Ease of implementation: Can the tool be integrated smoothly into existing workflows?